40 years after Che’s execution, the debate continues on why Che’s image has remained so widespread and enduring. The global intellect is yet to resolve why despite Che’s immense failures in Congo and Bolivia, and Guevarism being rejected by several leftist movements for being adventurist and insular in nature, school going adults still relish in enhancing their rebellious image by donning a Che t-shirt. And the moment one wears the t-shirt, by some miracle, he or she becomes familiar with concepts such as surplus value of labour, cultural hegemony, inevitability of history, and Protracted People’s war.
There are probably no t-shirts with images of people such as Gabriel Peri (
So who’s next? I had big bets on Ricky Martin, but he has faded away fast. And with EZLN (
Anyways, much has been written on this topic. So I thought I would rather post some of the more interesting interpretations of Korda’s picture of Che. Also check out the site of Center for the Study of Political Graphics.