So what’s in store for the mutual fund industry; how will they differentiate? Here are my suggestions:
- Remix funds: Combine old fund ideas to make new investment themes and start MFs like Infrastructure Contra fund-Baby Doll mix, or IT Financial services fund- Naughty Party Bathtub mix.
- More relevant investment themes: Funds with themes like Contra, Infrastructure etc has become clichéd. More relevant themes now would be “Bhai-Bhai se fayda” fund which will invest in companies or their competitors likely to benefit from family feuds. Or Strike se Labh fund which will invest in companies that benefir from PSU strikes which are only going to increase in future.
- Think of more specific funds: Like say a Jogeswari-Vikroli Link Road Fund – a fund that will invest in companies that will benefit from the completion of that road. Similar funds could be Ullasnagar slum rehab fund, Mithi to
fund etc. Thames River
- Get superstitious with fund names: Start funds with names beginning only with K (like the Ekta Kapur soaps); change your fund manager’s names to make it begin with that lucky M.
- Get superstitious with Fund management: Declare in the prospectus that the fund will invest in companies whose head offices are Vaastu certified; invest in IPOs which open on auspicious dates; trade during auspicious times in the day, and force fund managers to ask Bejan Daruwala before any action.
- Arouse nationalistic feelings: Like Hindi-me-Bole fund that states the risk factors in Hindi. Indian mutual fund companies can get inspired by the new crappy
Voltasad ( ka AC, India ka nai) Korea
P.S.: Mutual funds should never hire Navjot Sidhu to read their risk factors on TV. Laced with three crappy analogies for each line read; the reading risk factors would never end. Credits also to Jayesh for his ideas for this post.