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Wednesday, June 07, 2006

When the Sambhar mafia strikes

The shine from India shining has apparently reduced by more than 25% over the last two weeks; but the fact of the matter is that India is growing slightly faster than most emerging economies which have all been growing quite fast during the same period. But one part of India, the southern states of India, has grown at a faster pace than the rest of the country. Software, auto and auto-components, retail, pharma and healthcare: you name a sector and its booming in South India. And as for the Indian diaspora worldwide, this recent success is visible when one travels out: no more only Punjabi and Gujrati faces.

So what will be the most significant global change if South Indians continue to rock and those clichéd liners from the BRIC report come true? Its simple. Sambhar will replace Starbucks coffee! Oh yes, I can imagine a world of Sambhar-vending machines, Starbucks selling sambhar-latte, and hot-shot executives carrying de-caffeinated sambhar in paper cups for key meetings. And I can imagine Sambhar-Lite and Sambhar-Vanilla. Well, you may say that the south Indians have coffee too. And it will be good for mankind- fair priced sambhar replacing those stupidly overpriced Starbucks coffees with fancy names. But my friend, in their pecking order of liquid food, sambhar comes way above the foreign coffee. What could be other changes: McVada, Mysore Masala Quesquedilla would be on the menus. And when the CEOs start aggressively vouching for fixed salaries rather than staaack aaptians; you will know that the BRIC report had really some credibility in it.

2 comments:

Just A POV said...

Shivaji,

Got a link to your blog while reading Great bong’s blog. It puzzles me as to why any thing remotely connected to India means jingoistic to you.

Why does an Ad trying to sell a product with its Made in India concept sound Jingoistic?

Don’t we have Opel Marketing its car on the merits of German Engineering? That should qualify as German Jingoism by your reasoning?

And your theory of detachment from things that may have in some way influenced your life (Country, Religion) also seems to be pretty intriguing. As pointed out by you in Great Bong’s blog that everything that you have availed of in your life came with a prize tag (that includes education, Schooling, water etc.) including the FREEDOM that you enjoy here in India are also preposterous.

India sure has its share of problems but saying that India cannot dream of being like Malaysia in the next 20 years (now you would reason that I am being Jingoistic) is a sign of pessimistic attitude that you have for India . Can you please point out a single thing that you would have done in your capacity to change the situation around you for this country?

Well buddy you are answerable to the people of India for what you have given back to this country coz it’s their money (including yours’) that has helped fund your education at the IIM’s.(and that’s excluding your fees at the IIM. )

Terming ones love for his country as jingoistic is sheer short slightness. Yes it is Jingoism when you tend to think that yours’ is the greatest country in the whole world and can’t see beyond that concept.

Just a POV said...

Shivaji,

Got a link to your blog while reading Great bong’s blog. It puzzles me as to why any thing remotely connected to India means jingoistic to you.

Why does an Ad trying to sell a product with its Made in India concept sound Jingoistic?

Don’t we have Opel Marketing its car on the merits of German Engineering? That should qualify as German Jingoism by your reasoning?

And your theory of detachment from things that may have in some way influenced your life (Country, Religion) also seems to be pretty intriguing. As pointed out by you in Great Bong’s blog that everything that you have availed of in your life came with a prize tag (that includes education, Schooling, water etc.) including the FREEDOM that you enjoy here in India are also preposterous.

India sure has its share of problems but saying that India cannot dream of being like Malaysia in the next 20 years (now you would reason that I am being Jingoistic) is a sign of pessimistic attitude that you have for India . Can you please point out a single thing that you would have done in your capacity to change the situation around you for this country?

Well buddy you are answerable to the people of India for what you have given back to this country coz it’s their money (including yours’) that has helped fund your education at the IIM’s.(and that’s excluding your fees at the IIM. )

Terming ones love for his country as jingoistic is sheer short slightness. Yes it is Jingoism when you tend to think that yours’ is the greatest country in the whole world and can’t see beyond that concept.