In developing countries, where the petty bourgeois is increasing by thousands, “I just don’t have the time” has become the greatest thing that one can say. Once you say it, you have brilliantly posed your due claim on the road to corporate echelon. How would Gramsci describe this cultural hegemony?
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Monday, August 27, 2007
Gramsci and quest to speed up life
Last week, I came across this article about a light bulb (orb) that changes color if a pre-assigned stock price falls or rises. Such a light is supposed to help you avoid waste time on accessing information critical to you. How many of us yearn for the comfort of the period before 1970s: when we would always be correct in judging a person by his skin color; and all it took was a glance. Wherever you look, marketers are coming up with products that help you save time: instant noodles, instant French, pre-chewed food, and instant erection. Instant superstars - American idol, the Apprentice, Pre-emptive attacks!!!! DHA, ARA - make your brains work earlier in your life. How to learn HTML in 24 hours, 7 habits of effective people - instant pocket guides to salvation.
2 comments:
that is beacause in all our saved time, we all tend to go to the same places...an opportunity to invent more places where the saved time can be used...:-)
@anuradha:
Guess thats one way to look at it
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